“My love goes to my customers and followers for constantly giving me a reason to keep going” – Founder, Wumi’s Cream City.
Tell us a bit about yourself, your personality, and your background.
My name is Orekoya Zaenab Adewumi. I am a student in my third year at the University of Lagos studying Pharmacy, no thanks to ASSU strike. I am Muslim, and I bake.
How did you start the cream city?
A friend told me about a skill acquisition program, so I signed up and chose bead-making. While at it, I heard those in the baking class talking about contributing towards baking a cake. I was down to eat a cake, so I added finances. I stayed and watched the person baking. I thought it was fun, and I decided to get into it. This was in 2017. I started practicing; I would go to the market, get ingredients, and bake for my family. I started my Wumi’s Cream city in 2019.
What do you consider the challenging part of this journey?
I would say being a student. It is not easy combining school and business, and I stay on the outskirts of Lagos. Most time, I have to take a pause whenever school is in session. There is also a logistic barrier, but I am working on solving the issues. Hopefully, another ASSU strike does not pop up.
What do you consider the best part of this journey?
It has been getting more visibility and positive reviews. I didn’t believe I’d have customers making heavy purchases. I’ve gone beyond what I imagined.
What is your vision for your brand in the next 3 – 5 years?
Hopefully, I finish school before then. I plan to have a café or a walk-in pastry shop.
What would you be doing if you didn’t own Wumi’s Cream City?
I would most likely own a fashion brand.
What is the best gift you’ve ever gotten?
My sister’s support for the brand. When I first started, she got me equipment to make labor easy.
Vanilla or Chocolate Cake?
Chocolate. I love chocolate cake, I would say it’s the best.
One thing you love to do that people don’t know?
I live on movies, I love movies.
Smoothie or Ice cream?
Ice cream. Weird, but I don’t like fruits.
We would love you to say something remarkable about yourself.
I am glad I put myself out and dare to put out new flavors in fear and doubt. I am glad about the results; I would never second myself or my efforts.
What’s your parting word?
My love goes out to my customers and followers for constantly giving me a reason to keep going.